Sarah Warn is the founder and former Editor in Chief of AfterEllen.com, which was acquired in 2006 by MTV Networks/Logo, where she served as an editorial director for nine websites.
Sarah was the creator of Expedia.com‘s search engine marketing program. She built one of the first and most successful search engine marketing programs in the country at Expedia.com, becoming Google’s largest customer.
Sarah also created a new revenue-generating department at Avenue A after identifying customer need to handle online multi-million dollar strategic partnerships. She’s a proven digital content strategist, an expert in maximizing online social media marketing channel visibility and impact, crafting targeted community messaging and building exceptional content.
Learn more about Sarah and see samples of her work at SarahWarn.com.
Digital Content Strategy and other Related Expertise
As a digital content consultant, Sarah designs and builds implementation strategies to support user communities ranging from passive consumers of information and status through highly interactive transaction driven super-users. She also designed, launched and managed promotions (Groupon/Living Social, Facebook ads, Google Adwords) via social media platforms to drive informational campaigns and generate significant new customers.
Sarah’s work experience includes strategy and execution in the following areas:
- Analytics (Omniture, Google Analytics)
- Digital content
- Digital marketing
- Entertainment journalism
- Social media
- Web production (Drupal, WordPress, Joomla and proprietary platforms)
- Writing and Editing