MTV Networks’ Logo Acquires Three Leading LGBT Web Sites, Exponentially Expanding Online Presence
Online Leaders AfterEllen.com, AfterElton.com and 365Gay.com Join LOGOonline.com to Create Top-Tier Destination for LGBT Online Audience
New York, NY – June 8, 2006 – Logo, a division of Viacom Inc’s (NYSE: VIA and VIA.B) MTV Networks, today announced it has acquired three leading LGBT (lesbian, gay, bisexual and transgender) entertainment and news websites: 365Gay.com, AfterEllen.com and AfterElton.com. Joining with LOGOonline.com, the combination of targeted sites will exponentially grow Logo’s online audience and create a portfolio of popular destinations for LGBT news and entertainment on the Web.
The newly created online union reflects Logo’s continually expanding footprint across cable television, portable media devices, wireless phones and broadband online, through partnerships with top established media providers. Together, Logo’s online and on-air properties will be one of the most effective and efficient ways for advertisers to reach targeted LGBT audiences across multiple platforms.
“The addition of these best in breed sites continues to cement Logo’s role as the leading LGBT entertainment source in the living room, at an Internet cafe on the other side of the world, and everywhere in between,” said Lisa Sherman, Senior Vice President and General Manager of Logo.
“These companies were created by some of the most innovative and agile gay and lesbian pioneers, and we’re honored they’re uniting with Logo,” added Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo.
Adding these sites to Logo and to the overall MTV Networks family of targeted entertainment destinations is part of MTVN’s ongoing strategy to superserve its audiences with relevant and innovative content. Along with MTVN’s recent purchases of XFIRE, Gametrailers.com, iFILM and Neopets, these online media acquisitions illustrate MTVN’s focused and continued commitment to being the leading multi-platform entertainment company across every screen consumers use.
“Bringing relevant brands and creative voices like these into our company is at the heart of our digital strategy,” said Judy McGrath, Chairman and CEO, MTVN. “I’m very happy to have them join our family as we continue to expand our online universe of music, gaming, entertainment, interactivity and news.”
Acquired under the Erosion Media banner, AfterEllen.com and AfterElton.com are two of the nation’s leading LGBT entertainment websites specifically for the lesbian and gay male audience, respectively. The acquisition of Erosion Media will marry LOGOonline.com’s authentic content and largest LGBT-themed online video library with Erosion’s popular LGBT entertainment sites.
“Our loyal fan base is a terrific match for Logo’s authentic programming, so this is a perfect marriage,” said Sarah Warn, co-founder of Erosion Media, who will continue her responsibilities as an executive producer at Logo.
The addition of 365Gay.com brings one of the Web’s leading around-the-clock LGBT news sources under the Logo umbrella, complementing CBS News on Logo daily reports.
“By joining Logo, 365Gay.com will continue to grow, ensuring it remains America’s number-one LGBT choice for news and information,” said founder Rob Sands who will remain as a consultant. “In addition, 365Gay.com readers will now get access to Logo’s landmark entertainment content. We’re thrilled to play a crucial role in Logo’s emergence as America’s leading LGBT news and entertainment source.”
AfterEllen.com and AfterElton.com are not affiliated in any way with or endorsed by Ellen DeGeneres or Elton John.
Logo is the ad-supported network targeting lesbian, gay, bisexual and transgender (LGBT) viewers, launched by MTV Networks. The network launched June 30, 2005, with more than one thousand hours of content and has approximately 20 million subscribers across the United States. Logo provides LGBT audiences with a place where they can see themselves and be themselves through a mix of original and acquired entertainment programming that is authentic, smart and inclusive. Logo joins Viacom’s roster of popular and highly targeted cable networks which includes MTV, Comedy Central, BET and Spike TV.
ABOUT MTV NETWORKS
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.