We offer consulting on a variety of online business topics, including:

Startups

• Business validation
• Business and revenue model definition and scenario planning
• Business process definition and execution
• Business planning

Website Development

• WordPress website development

Competitive intelligence

• Creating a competitive intelligence system
• Defining business process for capturing info
• Templates to use for competitors
• Competitive analysis

Management

• Strategy to execution
• Creating programs and departments
• Marketing operations
• Channel management strategy
• Sales operations

Marketing

• Product marketing
• Product management
• Search engine marketing
• Online advertising
• Social media strategy

Online Content

• Content strategy
• Content editing
• Evaluation of best content management system
• Managing freelance writers

Career Mentoring

• Career development planning
• Career management planning
• Career action plans

Her experience ranges from:

• Creating content strategies for her own sites, which she subsequently sold to MTV Networks
• Managing the online editorial for several sites at MTV Networks
• Developing and executing online advertising and social marketing plans for clients like Nike, Best Buy, and Microsoft at online ad agency Avenue A/aQuantive (now owned by Microsoft)
• Building one of the country’s largest engine marketing programs at Expedia.com
• Advising content and social game sites, like King of the Web

Sarah has a B.A. from Wellesley College and an M.T.S. from Harvard University.

Lori has experience in managing entrepreneurial Internet businesses, since she co-founded Erosion Media with Sarah Warn. They sold their entertainment properties to MTV Networks in May 2006. At the end of November 2006, Lori chose to leave Verus to go back to her company, Erosion Media.

She’s a former VP of Marketing & Sales Operations, who was responsible for marketing and communications, product marketing, channel management and sales operations. Lori’s specialties include: building new startups, departments, and programs; executing aggressive plans to goals; and creating repeatable processes. She has more than 17 years of experience in the healthcare industry.

She’s held positions in healthcare technology companies, focusing on revenue cycle management, cardiovascular information systems and benchmarking and outcomes management solutions. She also provided market planning, product marketing, and product management expertise for Group Health Cooperative of Puget Sound, HBS International, Inc., LUMEDX Corporation, CodeCorrect, Inc., and Verus. She’s spent several years working in Indian healthcare in Alaska, and have extensive knowledge of the unique challenges faced by Native Americans.

Lori prides herself in being a constant learner. She hasn’t met a business book she didn’t like. When she’s not reading a business book, she enjoys sharing her career management experience and lessons learned with others.  She’s passionate about sharing her lessons learned on career management, having created her Smart Lemming, Thought Leaders Across the Web, and Smart Lemming Business Book Reviews blogs.

Lori has a B.S. from University of Alaska-Southeast and an M.H.A from University of Washington.